April 12, 2024
A zine exploring the concept of “heavyweight” through different physical, emotional, psychological, and cultural contexts.
Category:
Editorial & Print Design
Client:
Heavyweight Digital Type Foundry
Duration:
12 - 13 Weeks
Location:
Prague, Czech Republic
Intro:
Creation of the Zine showcasing the typefaces of Heavyweight Type Foundry.
Concept:
A series of fictional brands and products exploring the theme of “heavyweight” across different advertising formats.
The project explores different contexts of “Heavy Weight”:
Excess weight
Fat Cats — The Benefits
Brutal Tour — Brutalist Architecture
Existential Club — Existential Crisis
Cosmology — Space Exploration
Chains
Scholar Stones
Moving
Precious Stones
Revolution
Depression
